If the dream is in you, it’s for you.
SUmmer Session is on - May 23-July 16
Create a life-changing brand + business in 10 weeks
You are here for a reason.
And that vision you’ve carried with you for longer than you can remember is not a mistake.
It’s your purpose.
I want you to know that the key to unlocking your fullest potential belongs to you and only you.
And when we are courageous enough to wade into the waters of our reason for being here + human, we discover the treasures that away us in the deep.
The best part?
The incredible discoveries that await us in the depths are not only our desires, but a profound ripple effect that takes shape and touches the lives of countless others in the process.
Your soul is calling you to serve in bigger and more meaningful ways.
And what I want you to know is that you have all it takes to serve by being all of who you are starting right where you are.
It takes less than one year to birth a new life into being. Imagine what your life could look like 90 days from now?!
You’ve heard the saying one million times over: Nothing changes until we do.
But I believe that you’re reading these words for a reason.
Because last year shook something awake in all of us
The old way is crumbling to the ground.
And in the rubble of what was, we can see the stars of possibility that have been waiting for us to say YES.
You are worthy of the transformation you are craving.
And you and I both know that birthing that new way into being can’t happen without the expansion and contraction that comes with it.
That’s where I come in…
over the next 10 weeks, we will
Partner with you on the pathway to stepping into the fullness of who you really are.
Help you nail your brand message and key offerings.
Support you in excavating what’s been holding you back so you can break through and live into your dreams.
Show you the steps I took to create a successful online business over these last 7 years and help you adapt them to fit your gift.
Help you clarify how to monetize your purpose and start earning a profit.
Hold you accountable to your big vision and the necessary hard work that’s required along the way.
Be unwaveringly supportive in your process and show UP each week to cheer you on.
We believe in you and the beauty of your dreams.
“The outline for my signature program just poured out of my hands!”
I was blown away when she summed up my mission in one sentence - AMAZING! I was walking on clouds the next day and it was the start of seeing what life could be like if I believed in myself and my purpose. The outline for my signature program just poured out of my hands a few days later. It was such an emotional and enriching experience to feel truly seen with love and appreciation and encouraged to celebrate my gifts. Already before our work together, I had the feeling that life would never be the same, that I am walking through a door to something much bigger and more meaningful. Thank you Amber for seeing me and transforming me through your loving guidance.
- Sonja Nannen
If you have ever dreamt about creating a brand + business that matches the beat of your heart…you might be thinking…
“I can see my vision so clearly, but I have no idea where to begin.”
“I would love to replace my income with something that lights me up, but I don’t know how to translate my skills into something people will pay for.”
“I see so many people already doing what it is I want to do, will there be a place for me or is the market too saturated?”
“I am ready to say YES to myself, but I am afraid of what I don’t know…can I really do this?”
“None of my family and friends understand what my dream is, maybe it’s just a crazy idea.”
“Can I actually create a business that makes enough money for me to pay my bills and support my family?”
“I am ready to find a community of like-spirited folks I can build relationships and grow together with.”
“I want to get started, like yesterday.”
If any of this speaks to your soul, I would love to help you step fully into your purpose to create an online business and brand that can start making you money now.
“I have done more in the past 60 days in terms of growth and leaps than in the previous 6-7+ years!”
My work with Amber has been incredible. I have done more in the past 60 days in terms of growth and leaps than in the previous 6-7+ years! Amber has a way of bringing out the best in someone and she is truly the best in the business at what she does. Where many Health and Fitness Coach Pros froze when COVID-19 struck, because of my work with Amber we were able to quickly launch a digital platform that is now a scalable product with a bright future ahead. Amber always says, ‘If the dream is in you, it’s for you,’ and I couldn’t agree more and for that I am incredibly grateful. Thank you for everything!
- Jeremy Woodward
Are you ready to start building your online brand + business?
(Or taking the one you’ve already got to the NEXT LEVEL)?
Chances are you are following a few dozen coaches, mentors and influencers who provide you with inspiration on the daily…
But what if instead of just following those folks, you were growing and building your business and brand right alongside them?
If 2020 has revealed anything, it’s the importance of leveraging the power of a digital presence and ways of serving that help us to earn an income without having to punch a time clock or follow anyone else’s rules.
what if there were a simpler way?
What if you could lean into who you already are and create a brand that allows you to earn an income just for sharing your gifts?
What if all you needed was an internet connection and a dream to get started?
Here’s how I went from overworked marketing pro and new mama to online biz owner who has built a sustainable revenue and service model…
this was me 8 years ago doing all of the things (note headset + walkie talkie + phone in my back pocket).
I was running the show at a national hockey tournament in front of thousands of people and while, I loved the exhilaration of my job and its impact, I had a secret…
I was 15 weeks pregnant and I was spending every spare minute I had trying to figure out what the heck I was going to do when the baby came.
I knew I was born for more than what I was doing.
And I was exhausted living a life that felt like it no longer belonged to me.
I was ready to step into my calling and create something that gave me the freedom to be ME, but I could feel the weight of the world on my shoulders: a salary, health benefits, the 401K, a baby on the way.
I was terrified of the change to come and even more confused about HOW to make it happen.
Months later, I had a near-death experience on the operating room table where my daughter was born and it was the wake-up call that changed the trajectory of my life.
That experience showed me how fragile and sacred this chance to be alive truly was and I stopped wasting time caught up in confusion and self-doubt.
So I got to work. I burned the midnight oil. I built my very basic first website. I invested in myself and figured out how to build a business from the ground up with zero followers, zero dollars.
I had to find a way to believe in my dream before there was any proof that it could work.
Today, I run an online business that has achieved multiple seven-figures in revenue and served millions of people all over the world from my office here in the woods of New Hampshire. I host sold out retreats and get paid to speak on stages and interview incredible thought leaders and visionaries on my podcast like best-selling author Mel Robbins, Oprah’s Super Soul Sunday guests Mark Nepo and Tim Storey and the incredible CEO of Pencils of Promise Tanya Ramos.
Best of all, I have come home to myself and what it is I was born to do. This has sparked my husband to be able to do the same and retire from his 11-year police career and be home with our daughter.
What I have learned and helped countless dreamers just like you to catalyze and implement is changing the course of history for us all. Being able to provide financial stability and support for ourselves and our families is a blessing and something I believe we all have the opportunity to do.
there has never been a better time to build an online business to share your unique brand of brilliance, knowledge + experience with the world.
I’ve learned the steps (and the shortcuts) to get there and I want to share them with you.
But don’t just take my woRD for it!
“Everything exploded in my business in the best way possible!”
After just a short period of time working with Amber, I was able to get back to SELF. This wasn't something that I was aware of before, but I realized I was looking for the PERFECT answers and strategies to doing the PERFECT "things.” After stepping back into the most authentic version of ME, everything exploded in my business (in the best way possible). I started creating and attracting clients and money into my life that felt SIMPLE! I'm so thankful for Amber, her gentle encouragement and guidance. She reminded me that I have everything I already need to build the brand and business that is in full alignment with who I am at my CORE - because that's where ALL the magic happens. So much love for you, Amber!
- Kinsey Machos
What the Born For This program is here to do for you!
This program is for the world shifter, the way shower, the big dreamer, the eternal optimist and the creative soul who is ready to step beyond the bounds of their comfort zone to see the world through new eyes.
Born For This is the classroom that will catalyze you into action and impact all at once.
It is about helping you to take inspired and intentional action to generate the results required in order to achieve your big goals.
by the end of this program...
You will know how to monetize your brightest ideas in the form of a brand and business.
You will know who your people are and how to connect with them.
You will have learned how to create your signature course or program.
You will understand why focusing and depth over width is a the game-changing strategy to help you go the distance in creating a business that wins.
You will bolster your belief in yourself like never before.
You will learn how to reframe your money mindset challenges and align with a budgeting practice to support your long-term financial growth.
You will unravel the feelings of stickiness that have plagued you for way too long.
You will walk away feeling enlivened and excited about this one, precious life of yours.
“This course was exactly what I needed for clarity in developing what exactly I wanted my new business to be!”
Before BFT, I felt like I had all these ideas spinning around in my head and this course has pointed me in the right direction AND prompted me towards the massive action I needed to get moving on it (AKA- the kick in the pants!) The community has been wonderfully supportive and the content has been useful, tangible tools for me to use in my own brand. Thank you!
-Ana McKenna
PLUS! You will receive these game-changing bonuses:
BONUS #1: ONE-ON-ONE MOMENTUM SESSION WITH AMBER
We’ve added a 1:1 Momentum Session with Amber to this round of BFT! Let’s set the trajectory for your Born For This experience, clarify your goals and your focus areas. These sessions have the capacity to change the course of history for you AND your business with the gift of reflection, redirection and visioning into your bright, bold future.
Please note: This Bonus will EXPIRE on 5/17 at midnight ET!
BONUS #2: BORN FOR THIS EXCLUSIVE Facebook group
A private Facebook group where you will be surrounded and supported by a community of like-spirited entrepreneurs, visionaries and creatives. You will receive access to our high vibration BFT group space to connect with on the daily throughout your 70 days in this life-changing program. The relationships created in this group experience have the capacity to last a lifetime and serve as business collaborations that change your life.
Facilitating true and sacred connection is one of our superpowers and it makes all the difference for our heart-centered power posse of big dreamers. You were not meant to do this alone. We are better together than we are apart and this group space will become your favorite place to hang out online!
BONUS #3: Brand You Breakthrough
This is the program we start ALL of our clients on in our work together. In this 3-module mini-course, you will clear through the mental clutter to connect to your purpose more deeply than EVER, clarify your brand message + activate your brand growth journey. This program has helped hundreds of entrepreneurs, just like you, get to the heartbeat of exactly HOW they were meant to serve their dream clients and build that life-changing business they’ve been dreaming of.
Bonus #4: The evolutionary entrepreneur collective
3-months of access to our EEC membership program + content vault:
A brand new monthly audio + video training from Amber
Monthly worksheets with in-depth exercises for your biz strategy and mindset
Access to participate in a monthly Q+A with Amber
Membership in our exclusive EEC community space
Our monthly Guest Expert trainings
Access to ALL archived trainings + ELEVATE - our members’ only daily text message from Amber
A few of our incredible guest experts include:
PLUS…
These high-value masterclasses hosted *just* for the members of this program:
Mastering Sales Masterclass with Amber Lilyestrom
Join Amber as she goes all in on everything sales!
She will share her unique approach to inviting people in to her programs, along with the Sales Call Template her team uses; so you can download and begin implementing right away!
Launch Your Podcast in a Weekend with Ben Lilyestrom
Join Ben as he shows you how to launch your very own podcast- in a single weekend!
Not into podcasting? Don’t worry! All of the tools in this workshop will also teach you how to set up your own signature video or audio series!
And brand new to this round of BFT…
Mastering your money mind one-day virtual retreat
Join Amber, the author of Master Your Money Mind and co-author of Quantum Wealth: Factoring in Abundance and her dear friend and wealth coach Liza Witonis for a one-day retreat on all things money mindset, budgeting and wealth expansion planning. Work out the blocks in your money mindset and clear your scarcity patterns to make way for greater prosperity with your BFT community.
Let’s dream together…
What will we cover in Born For This?
Weeks 1-2:
Learn the Brand Love Method™ - the evolutionary approach to creating your unique brand + business
Discover to your unique purpose + zone of genius
Connect the dots on your story and how it relates to your products/services/future offerings
Develop your core message and content theme
Define your income-producing business idea
Weeks 3-4:Master your message and develop your content plan
Develop a visibility plan and take action
Craft your sacred container for digital connection and conversion
Establish your brand presence and specific ways to monetize your skills/gifts
Connect to your community and start serving them
Weeks 5-6:Learn how to magnetize your brand + connect with your dream clients
Create your first invitation/digital experience to serve your community (we all have one when we start!) and future clients
Position your brand as an authority in your industry/space through the creation of your content plan + visibility strategy
Determine a dynamic pricing structure you will use in your offerings
Weeks 7-8:Develop your intimate and expansive community spaces
Engage with your audience with the depth over width strategy for long-term and life-changing growth
Discover the master key to growth and lasting impact.
Weeks 9-10:Develop your signature course framework (and all of the goodies that go with it)
Learn how to design your launch runway for marketing your program with a methodology that will set you up to shine
Simplify the process to start making money stat
And more!!!Be lead by your purpose, convicted by your vision and propelled by the majesty of your incredible dreams
Learn how to stay the course, fall off the horse and keep going - you have a movement to make
Commit to the mindset shifts and learn how to use the key tools that will serve you for the rest of your life
Play, test, explore, experiment, stretch yourself as you learn who you are here to help and how you are best equipped to help them!
What’s included in the program?
live coaching + training sessions
10 weeks of live group calls from me and my head coaches, Kristen + Liza, where we will walk with you through the Brand Love Method™ and what you need to know to build, launch and grow your life-changing online business.
Weekly power hour implementation sessions
Weekly power hour implementation sessions will be hosted by me and my team to help you take action on your weekly trainings. We will answer questions in those sessions and give you the time and space to power through your work to get things in motion on your business and big vision.
program mentors
I have the honor of working with some of the most genuine, brilliant, talented head coaches and colleagues on the planet. They will be walking with you throughout your experience in the program to stay focused, aligned and on track with reaching your goals and launching your big ideas into being.
peer-led accountability pods
We will assemble small, peer lead accountability pods of 5-6 for you to connect with you on the weekly throughout our time in the program (and beyond) to stay on track and supported in building your brand.
what our students have to say…
“I am generating a steady 5-figure income every month!”
One year ago, my business had come to a standstill and I hadn’t made a cent in months. Fast forward to today, after my work with Amber, I run my business with fun and ease and I am generating a steady 5-figure income every month in my career coaching business, doing solely 1:1 coaching work without ANY fancy sales funnels!
-Anna Cosic
“I would sign up for this thing over and over and over…”
I would sign up for this thing over and over and over, just to have someone like Amber and her incredible team in my corner to support me in whatever I want to do in this world. Amber has the strongest, most unwavering belief in you and your abilities, and she sees that for you even when you don't see it for yourself. Literally anything I can dream up, they support me in, they have the resources and energy and bandwidth to do that - it has been such an incredible experience.
-Dr. Emily Dietrich
The Born For This “Test and Apply” Guarantee:
I guarantee you’ll be satisfied with your results if you do the work. If you decide the program isn’t what you need after all, show us the work you have completed in the first 2 weeks and we’ll refund you for the remainder of the class.
Once you sign, you’ll have lifetime access to all of the content for you to visit + revisit as you need it.
What we don’t want this to be is another course that you sign up for and never utilize. This program is for someone who is ready to take action and step into the work they were born to do.
“The program gave me all the skills and encouragement I needed to really go for it!”
I learned how to set up an online business and connected with a tribe of women who are there to cheer me on and collaborate with! Since joining, I launched a business and community that I am excited about and finally have the clarity I have been longing for. The ideas and inspiration just don’t stop! I highly recommend this program for anyone looking to find direction and support when it comes to starting or growing your business!
-Cassandra Neece
You might have questions, or be wondering if this program is a fit for you…
Q: How long is the program?
A: This is a 10-week program. Each week you will have 1 coaching call with Amber (~90 minutes), bi-weekly calls with your head coaches (our incredible team), along with weekly implementation calls.
Q: I have a 9-5 job. What if I can’t make it to the live calls?
A: Even if you can’t make it live, you’ll get the recorded replay to all the coaching sessions. Not being able to make it live for the calls will not take away from your experience/results, as you will have opportunities to post questions ahead of time and still learn from all of the other questions being asked!
Q: How do I know if I’m the right person for Born For This?
A: Knowing what’s a fit for you is super important- so I love this question!
This program is for anyone who feels a yearning to do MORE with their passion + create a business that aligns with it. Whether you’re at the beginning stages with no clients/customers, or have created a steady stream of income already- this program will help you build a solid foundation with the ability to expand + scale upon.
If you want to live the life you’ve always dreamed of, serve in the biggest way possible and make a living while doing it, then this is for you!
Q: If I can't join the program right now, will there be more opportunities in the future?
A: I can’t guarantee that this specific program will be back in the future, but as someone who’s passion is coaching, there will most certainly be similar opportunities down the line!
Q: How much time will I get with you?
A: You’ll get access to me through the exclusive Born For This Facebook group, including Facebook Lives and trainings with our guest experts through the EEC. Plus, I'll be live with you on Zoom weekly for coaching calls for 90 minutes. We will be doing weekly trainings, as well as hot seats, which you will not want to miss!
New this round, we’ve added the Momentum Sessions to help you kick-off your BFT experience with even more clarity. I look forward to meeting with you in a 1:1 setting for 25-30 minutes in the first few weeks of our program time frame.
When I'm not teaching, my wing women Kristen + Liza will be coaching your sessions. You'll also have the opportunity to connect with them when us when we lead implementation sessions.
You’ll also have the opportunity to connect with me, Kristen, Liza AND our ninja tech wizard Jamie in the Facebook group where you can post questions, start conversations and make lifelong friendships with people who will be by your side for the rest of the journey.
Q: Do you offer refunds?
I can guarantee you will be satisfied with your results if you put in the work. If you decide the program isn’t what you need after all, show us the work you have completed (by submitting via our course worksheets) in the first 2 weeks and we’ll refund you for the remaining 8 weeks of the course per anything pre-paid. If you have signed up for a payment plan, we will cancel your future payments.
Q: Can I talk to someone about whether or not this program is right for me?
Absolutely. Schedule a Breakthrough Call here - there will be a form to fill out first, which helps us get an idea of what you’re working with and how we can BEST support you!
Got another question about Born For This? DM me on Instagram @amberlilyestrom and I’ll send you a message as soon as I can!
“BFT has been the catalyst I needed to step up and into my business.”
I had been stuck in the messy middle for too long and needed the wisdom, support, and community of this program to get moving. Being in a group learning situation can be intimidating, especially for women, and I have never felt more comfortable, seen, and supported than with Amber, Liza, Kristen and this group of soul-driven women. I have grown and stretched more than I have since I started this entrepreneurial journey. I am so grateful that despite my fears, I took the leap and invested in myself when I needed it most.
-Nicole Romero
This program is for…
The corporate workhorse who is ready for real and lasting change.
The visionary, creative and the evolutionary business owner who is here to transform the course of history for themselves, the ones they love and the world.
The Business owner who is ready to revitalize the way they are operating and creating in their brand by nailing their core message and offerings.
Conscious change makers, creatives, work-at-home mamas, network marketing professionals and leaders and anyone who is ready to grow and expand their capacity for contribution and receiving.
If you are here with a vision for serving and contributing to our collective expansion as participants in our global economy, Born For This is for you.
One final word from my heart to yours…
You were born to love and give and grow. You have something inside of you that is unique and special and powerful beyond measure.
When you give yourself permission to spread your wings and take the leap off the edge of your fear, I can promise you that your life will open up and transform in ways you could never possibly imagine.
Your story, your biggest dream, your bold and wild vision matter.
Most of all…YOU MATTER.
You are a once in a lifetime, 400 trillion chance of existing ball of stardust and magic.
No one can do this part for you.
I would love to walk with you and witness you blossoming into the fullness of who you were born to be.
It’s time to come home to who you really are, my friend.
Let’s do this.