The thrill of cannonballing into the deep end together!

I set a goal for myself in 2016 that live events would be happening in my business.

Little did I know that goal would happen so quickly!

Just a month ago, Rachel Camfield, my dear friend and our head graphics gal at Brand Love Studio and I dreamed up bloom.live.

And while I knew I COULD have led this event alone, the reality is, I WOULD NOT have done it with such conviction and courage and in such a short time. Period.

I would not have done it without Rachel encouraging and dreaming and leading right alongside me.

I would not have had a space without my soul sister Jen Desrosiers and her beautiful Laney & Lu cafe.

I would not have had the confidence without Lauren Bodwell and her friendship and photographic genius.

And I absolutely would not have known what to wear without my stylist Carrie Montgomery.

These women made it all feel more possible and tangible than trying to do it by myself.

And I realized, once again, that when we grow TOGETHER, when we experience this entrepreneurial and life journey TOGETHER...it feels way more incredible than trying to do it solo.

Together we filled in each other’s gaps to make the experience POWERFUL, RICH and TRANSFORMATIONAL.

We jumped into the conception of this event together and it felt like running hand in hand to cannonball into the deep end of the pool.

Our hearts were fluttering and our minds were racing, but we showed up and did it anyway.

And as soon as the event was over, the hugs were given, our little team had a dance party while we cleaned up.

We drank champagne and toasted to our courage and cannonballs.

And we blasted this and sang along at the top of our lungs.

We just did it.

We chose to just GO FOR IT even though we were terrified.

Because we had to.

For ourselves and for the women who were there.

And in doing so, we were able to connect with the amazing group of the Brand Love Bestie Tribe in a new and IN-PERSON way.

And it was a game changer...for me and for them.

And I’m so honored to have been a part of it.

THANK YOU to all who came.

If you weren’t able to attend the live event but are ready to CANNONBALL into your soul-based business and connect with other like-minded SOULS SISTERS, The Brand Love Bestie Tribe is here for you!

It’s a Facebook community like no other.

Here’s to going for it.

PS - I am heading to Hawaii TODAY (for the first time ever!) to participate in an amazing retreat with more amazing soul sisters. On this adventure, I will begin the process of writing my very first book, a lifelong goal. Follow me over on Snapchat at @amberlilyestrom to keep up with my Hawaiian adventures!