Laura Belgray on Writing Non-Sucky Copy and Connecting With Clients Who Rock

Whether you deem yourself a writer or not, if you’re an entrepreneur, copy is one of the most important aspects of your online business. It’s what connects us to our dream clients and (if written well) keeps them keeps them paying attention as they want to learn more.

Today’s guest, Laura Belgray, is an incredible source for the attention-grabbing, result-getting, non-sucky copy.

Laura Belgray, the founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield), she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you just might see her words on air.

In this episode full of brilliant humor and ample knowledge, Laura reveals the secrets to non-sucky copy, corporate branding, and network promotion.

In this Episode You’ll Learn:

All about today’s guest, Laura Belgray [ 0:45 ]
iTunes review of the week [ 2:30 ]
About the life of an entrepreneur in New Hampshire [ 6:10 ]
What Laura actually does for a living [ 12:55 ]
What makes an impactful brand [ 19:50 ]
How to approach copy [ 27:00 ]
When you should make the sell [ 30:15 ]
How to create scarcity if it doesn’t really exist [ 34:30 ]
Why you need to send non-stop reminders [ 38:25 ]
That Laura has not always had a powerful sense of self [ 41:10 ]
How to find your voice [ 44:00 ]
The intrinsic gifts Laura receives for doing work with her clients [ 47:20 ]
Laura’s favorite copy [ 60:00 ]
Projects Laura is currently working on [ 67:00 ]
What Laura would tell a former version of herself [ 72:00 ]

Soul Shifting Quotes:

“I love to dance, but I’m not a natural-born dancer.”
“Make your personality the brand.”
“I’m too vain to post photos where I do not look good, but I don’t mask a brag with vulnerability.”
“I don’t think everything has to educate to be valuable. Value can mean all kinds of things.”
“The one thing you have a monopoly on is being you.”
“I’ve always wanted to write something that is truly 100% in my voice.”

Links Mentioned: